The last 5 years has seen a major shift in consumers actively searching for products which are more ethically based to reduce waste and the impact on the environment.
Changing consumer preferences for more ethically based products due to their advantages both sustainably and environmentally is boosting the growth of the solid bar industry. Online channels are driving bar sales for hair products, covering 70% of global revenue, according to Grand View Research.
Solid Bar Trends:
More Environmental Benefits - Besides environmental benefits associated with packaging, solid bars are a huge step in the right direction for the environment as unlike liquid versions, solid bars need less water in the manufacturing stage as they are a concentrated product. This is all the more startling when you consider the fact that some shampoos are made with up to 80% water, while conditioners can consist of up to 95% water.
Transportability - Similarly, solid bars are easier to transport than liquid products as they are lightweight and solid in shape. For travellers, there is the added benefit of not having to decant them into tiny plastic bottles to get through airport security or to get messy in their luggage either.
More Value For Money - From internal research, it is encountered that solid bars are more concentrated compared to their liquid counterparts, therefore no need to repurchase as often and offering better value for money to consumers, making them more affordable in the long run.
We are preparing to launch our solid hair care prodcuts, shampoo and conditioner bars that will change the way you see personal care products.